Client:
VibeNest Apparel
Role:
Web Designer
Tools:
Figma, Maze, Google Analytics
Timeline:
Jan 2025 – Mar 2025
Platform:
Web & Mobile
Project Overview
In the beauty industry, first impressions are everything. A brand's digital presence must immediately reflect its identity — luxurious, bold, clean, natural, or vibrant. For this project, I was tasked with designing a website for a modern beauty brand that wanted to merge elegance with accessibility. The goal was to create a visually rich, emotionally engaging experience that not only showcased products beautifully but also built a strong connection with the user.
Project Gallery
Goals
Redesign the website with a fresh, elegant visual identity
Improve product page UX and content hierarchy
Create brand-driven storytelling to enhance emotional appeal
Optimize the site for mobile-first users
Build trust with subtle cues and a smooth shopping experience
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Visual Rebranding & UI Design
Crafted a modern, minimal design system using soft color palettes, clean typography, and high-quality product imagery. The look and feel aligned with the brand’s core values: simplicity, self-care, and beauty from within.
2. Emotion-Driven Product Pages
Developed immersive product pages featuring relatable descriptions, lifestyle photography, ingredient highlights, and how-to-use sections — giving users both inspiration and information.
3. Mobile Optimization
Rebuilt the mobile experience from the ground up. Navigation, filtering, and checkout flows were simplified for one-handed use and speed — crucial for beauty shoppers on the go.
4. Brand Storytelling
Wove the brand’s narrative throughout the site — from homepage to product detail. Sections like “Our Ritual,” “What Clean Means to Us,” and founder quotes helped build authenticity and emotional connection.
