Client:
UrbanThread Co.
Role:
UI / UX Designer
Tools:
Figma, Maze, Google Analytics
Timeline:
Mar 2025 – Apr 2025
Platform:
Web & Mobile
Project Overview
In a world where managing money can feel overwhelming, fintech apps have the power to bring clarity, control, and confidence to users’ financial lives. This project focused on designing a mobile-first fintech experience that helps users track expenses, manage savings, and make smarter financial decisions — all in a simple, intuitive, and empowering interface. The challenge was to turn complex data into calm, user-friendly interactions that inspire trust and daily engagement.
Project Gallery
Goals
Simplify the user journey and make core features instantly accessible
Transform raw data into clear, actionable insights
Create a friendly, trustworthy tone that reduces financial anxiety
Design a clean, modern interface optimized for mobile use
Build daily-use habits through smart nudges and personalization
Final Outcome
Audit & Research:
+32% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Insight-First Dashboard
Redesigned the dashboard to prioritize what matters most: spending trends, savings progress, and upcoming bills. Used color-coded visualizations to help users understand their financial health at a glance.
2. Simplified Navigation
Streamlined the app structure around three main areas: Spend, Save, and Plan. This allowed users to access key actions quickly and reduced friction throughout the journey.
3. Friendly, Human Tone
Rewrote key microcopy to feel more supportive and less robotic. For example: “Looks like you’re on track this month!” or “Need help building your savings habit?”
4. UI Redesign with Calm Aesthetics
Used whitespace, soft gradients, and clean typography to give the app a modern yet calm feel. The goal was to reduce cognitive load while maintaining a professional, credible look.
