Client:
StreetMuse Fashion
Role:
UX Designer
Tools:
Figma, Maze, Google Analytics
Timeline:
Jan 2025 – Mar 2025
Platform:
Web & Mobile
Project Overview
With health and wellness apps booming, designing a fitness tracker UI means balancing motivation, clarity, and ease of use. This project focused on creating a visually engaging and intuitive interface for a fitness tracker app that helps users monitor workouts, set goals, and track progress seamlessly. The design needed to inspire users while providing quick access to essential stats and insights.
Project Gallery
Goals
Create a motivating, visually appealing experience
Improve navigation for effortless workout logging and progress tracking
Personalize user experience based on fitness goals and habits
Add micro-interactions and positive feedback to boost engagement
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Dashboard Redesign
Developed a clean, at-a-glance dashboard showing daily steps, calories burned, workout summaries, and goal progress with clear visual indicators.
2. Intuitive Navigation
Streamlined app navigation with a bottom tab bar featuring main sections: Home, Workouts, Progress, and Profile. This made key actions accessible in just one tap.
3. Personalized Goal Setting
Integrated customizable goal setting with easy-to-understand progress bars and notifications that adapt based on user activity and preferences.
4. Motivational Micro-Interactions
Added subtle animations and congratulatory messages when users complete workouts or hit milestones — fostering a sense of achievement.
5. Consistent Visual Language
Applied a cohesive color palette and typography scheme that reflected energy and vitality, ensuring the app felt both professional and approachable.
