Client:
EchoTrend Apparel
Role:
UX Designer
Tools:
Figma, Maze, Google Analytics
Timeline:
Feb 2025 – Mar 2025
Platform:
Web & Mobile
Project Overview
In a world overloaded with visual noise, a minimalist portfolio website cuts through the clutter to spotlight the work itself. This project involved designing a sleek, simple, and elegant portfolio site that allows creative professionals to present their projects clearly and compellingly. The focus was on usability, quick navigation, and an aesthetic that lets the content shine.
Project Gallery
Goals
Improve navigation for easy access to work and contact info
Ensure fast performance and mobile-first responsiveness
Infuse subtle personal branding to create a memorable impression
Use whitespace and typography to guide user attention effectively
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Clean & Simple Layout
Designed a grid-based portfolio with plenty of whitespace. Project thumbnails were displayed prominently with hover previews, making exploration effortless.
2. Clear Visual Hierarchy
Used large, readable fonts and consistent spacing. Key sections like “About Me” and “Contact” were easy to find from any page.
3. Mobile-First Responsive Design
Optimized for all devices, ensuring smooth navigation and fast loading times on smartphones and tablets without losing visual appeal.
4. Personal Branding Touches
Added a concise bio, a custom logo, and subtle animations that reflect the creator’s personality without overpowering the content.
5. Performance Optimization
Leveraged lightweight assets and clean code to ensure the site loads quickly, improving SEO and user retention.
