Client:
ChicPulse Outfitters
Role:
Web Designer
Tools:
Figma, Maze, Google Analytics
Timeline:
Mar 2025 – May 2025
Platform:
Web & Mobile
Project Overview
The world of education has rapidly shifted online, but many platforms struggle to replicate the clarity, engagement, and motivation of a real classroom. This project focused on designing an intuitive, learner-first digital experience for an online learning platform offering skill-based courses. The goal was to make learning feel simple, structured, and motivating — especially for busy learners balancing personal growth with daily life.
Project Gallery
Goals
Streamline course discovery and categorization
Build clear, motivating learning flows with progress visibility
Design interactive, engaging course pages with multimedia support
Improve onboarding to get users learning quickly
Enhance retention through gamified progress and learning streaks
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
1. Personalized Learning Dashboard
Designed a central dashboard that shows ongoing courses, next steps, and achievements. This helped learners stay focused and motivated, with quick access to continue where they left off.
2. Smart Course Discovery
Implemented filters, categories, and recommendations based on user interests and skill levels. Search was improved with predictive suggestions and visual course cards.
3. Engaging Course Layouts
Redesigned course pages with video previews, bite-sized lesson navigation, progress bars, and supportive content like downloadable resources, quizzes, and forums.
4. Interactive Onboarding
Created a short, friendly onboarding experience that helped users define learning goals and receive course suggestions — removing choice paralysis from the start.
